Cricket
Magicbricks.com teams up with IPL
Digital real estate company Magicbricks.com has struck an agreement with the Indian Premier League.
IPL’s Knight Riders secure new principal sponsor for title defence
Reigning Indian Premier League champion the Kolkata Knight Riders has struck a deal for Chinese mobile phone manufacturer Gionee to replace rival Nokia as the team’s principal sponsor in the Twenty20 cricket competition.
IPL’s Super Kings unwrap ShopClues.com deal
Indian Premier League Twenty20 cricket team Chennai Super Kings has made ShopClues.com its official e-commerce partner.
Tyka snares IPL duo
Usha extends Mumbai Indians link
Home appliance manufacturer Usha International has extended its sponsorship deal with Indian Premier League Twenty20 cricket franchise the Mumbai Indians.
Hanley Energy empowers Cricket Ireland
Cricket Ireland has agreed a commercial partnership with energy management solutions and technology company Hanley Energy.
Super Kings team with Spartan Sports for IPL
Indian Premier League cricket team Chennai Super Kings has agreed a kit partnership with sportswear company Spartan Sports for the 2015 season of the Twenty20 competition.
CEAT steps up to fill category void for IPL
Indian tyre manufacturer CEAT has agreed a three-year sponsorship deal with Twenty20 cricket competition the Indian Premier League.
Worcestershire signs up Canterbury for new season
New Zealand-based sportswear brand Canterbury has signed a kit deal with English county cricket club Worcestershire.
Tata Motors expands Kings XI tie-up
Tata Motors Prima, the heavy duty truck division of Indian automotive company Tata Motors, has secured a title sponsorship deal with Indian Premier League Twenty20 cricket team Kings XI Punjab.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Hampshire toasts Marston’s extension
English county cricket club Hampshire has renewed its sponsorship deal with brewery Marston’s Beer Company.
Black Knight rides in for Sri Lanka Cricket
Men’s personal care brand Black Knight has reached a sponsorship agreement with the Sri Lanka national cricket team.
Joma enters cricket market with West Indies
Spanish sportswear manufacturer Joma has agreed a deal to become the kit supplier to the West Indies national cricket team.
Mondelez signs up ahead of Cricket World Cup launch
Snack food company Mondelez International has agreed a commercial partnership for the upcoming 2015 Cricket World Cup.
Warwickshire builds kit partnership with Selco
English county cricket team Warwickshire has agreed a shirt sponsorship deal with tool and plant hire company Selco Builders Warehouse.
Flogas to energise Cricket Ireland
Energy provider Flogas has become an official partner of the Cricket Ireland national governing body.
Leicestershire partners with De Montfort University
English county cricket club Leicestershire has reached an agreement to make higher education institution De Montfort University its main sponsor.