The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.
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Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
The sports sponsorship sector is facing a squeeze from multiple angles with doubts emerging about the long-term viability of the crypto sector, betting marketing spend threatened by government legislation and a cost-of-living crisis thrown into the mix. We asked five agencies about the future direction of the sector.
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