Cricket
Bartercard: Paying for sponsorships through its own platform
Business-to-business trading exchange Bartercard is using brand visibility from sponsorship to support its business goal of increasing penetration within the UK.
Jeep revs up major partnership with Adelaide Strikers
Automotive brand Jeep has agreed a deal to become a major partner of Australian Big Bash League Twenty20 cricket team the Adelaide Strikers.
FAL Healthy Beverages refreshes Melbourne Renegades
Drinks company FAL Healthy Beverages has agreed a two-year sponsorship deal with Australian Big Bash League Twenty20 cricket team Melbourne Renegades.
Cricket Australia launches Bupa partnership
Private healthcare group Bupa has reached an agreement to become a gold partner of Cricket Australia.
Nestle Purina remains Sydney Sixers’ best friend
Australian Big Bash Twenty20 cricket team Sydney Sixers has signed a three-year extension to its major partner agreement with pet care company Nestle Purina.
Bidvest extends naming rights deal for South African cricket’s Bullring
South African investment holding group Bidvest has agreed a five-year extension to its naming rights deal for the Wanderers Stadium, one of world cricket’s leading venues.
Matua Wines raises a glass to World Cup partnership
The International Cricket Council has reached an agreement for Matua Wines to become the official wine in New Zealand for the 2015 World Cup.
Northamptonshire joins forces with local university
English county cricket team Northamptonshire has agreed a two-year shirt sponsorship deal with the University of Northampton.
Georgie Pie eats up naming rights to New Zealand T20 competition
New Zealand Cricket has reached an agreement with Georgie Pie to make the McDonald’s-owned brand the title sponsor of its domestic Twenty20 competition.
Low TV ratings hit CLT20 title sponsorship values
Consistently low television ratings in India and a consequent lack of interest in advertising media are the main factors behind a crash in title sponsorship value for cricket’s Champions League T20 (CLT20).
Pakistan links up with CA Sports
Sportswear company CA Sports has been signed up as the new apparel partner of the Pakistan national cricket team.
Cricket Ireland strikes major deal with Indian firm
The Cricket Ireland national governing body has struck a 10-year “multi-million euro” partnership with Indian conglomerate Shapoorji Pallonji Group.
Arizona Cardinals roll out WiFi offering with CDW
NFL American football team the Arizona Cardinals have announced a multi-year partnership to make IT company CDW the exclusive information technology solutions provider for the team and its University of Phoenix Stadium.
Nashua Limited joins up with South African cricket powerhouse
Business solutions group Nashua Limited has signed up as the principal sponsor of South African cricket team Cape Cobras for the 2014-15 season.
ICC toasts Wolf Blass deal for World Cup
The International Cricket Council has reached a sponsorship agreement with Australian winery Wolf Blass for its 2015 World Cup.
Birla White cements Champions League T20 deal
Cement producer Birla White has signed up as an associate sponsor of the 2014 Champions League T20 club cricket tournament in India.
Oppo connects with Champions League T20
The Indian subsidiary of Chinese smartphone brand Oppo has sealed title sponsorship rights for the upcoming edition of the Champions League T20 club cricket tournament.
Micromax picks up BCCI sponsorship rights
Consumer electronics company Micromax has secured the title sponsorship rights for international and domestic cricket that will take place in India over the next year.