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West Indies bag Indian sponsor for World Cup campaign

Indian online shopping company Yepme has reached an agreement to serve as the West Indies team sponsor for its upcoming 2015 Cricket World Cup campaign.

The financial terms of the deal with the West Indies Cricket Board were not disclosed ahead of next month’s national team tournament in Australia and New Zealand.

Yepme joins kit manufacturer Admiral, telecommunications company Digicel, banking group Scotiabank and mineral water brand Blue Waters on the WICB’s commercial roster.

“It’s a huge opportunity for Yepme to strengthen its vision as a global brand,” Sandeep Sharma, founder and chief operations officer of Yepme, said. “We are definitely looking at this association as a good platform to gain popularity and increase awareness. With a viewership of over one billion in the last tournament, we are expected to get guaranteed exposure, making it a very profitable investment.”

West Indies begins its World Cup campaign against Ireland at Nelson, New Zealand in Pool B on February 16. The WICB is undergoing a turbulent time away from the field, with the Board of Control for Cricket in India (BCCI) seeking substantial damages relating to West Indies’ early withdrawal from its tour of India last October.