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Principal sponsor HTC extends with IPL’s Kings XI

The Kings XI Punjab Indian Premier League Twenty20 cricket franchise has unveiled telecommunications company HTC as its principal sponsor for the 2015 season.

Under the deal, HTC’s logo will occupy the right chest position of the team’s playing jersey. The two parties have been partners since the 2014 edition of the competition.

“The year 2014 was very impelling for us where we managed to perforate the mass market, yet retaining the ‘premium’ and ‘innovation’ element in all our products and designs,” HTC India vice-president Faisal Siddiqui said.

“We see this (agreement) as the beginning of a longer and bigger association with the Kings XI Punjab in the years to come.”

The Creatigies Communication agency brokered the agreement.