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Samsung teams up with Cricket South Africa

Electronics giant Samsung has agreed a three-year partnership with Cricket South Africa.

Under the terms of the deal, Samsung becomes the official consumer electronics partner to CSA and its national cricket team. The Korean-based multinational will benefit from branding rights at cricket stadia across South Africa and its logo will feature on the boundary ropes and umpires’ clothing throughout CSA’s T20 Challenge domestic Twenty20 competition.

Samsung touch screens will be used during match coverage by CSA broadcast partner SuperSport, with the exception of games during the 2015 World Cup.

Additionally, Samsung will contribute R1m ($91,000/€73,000) to the Nelson Mandela Foundation when a batsman hits 4, 6, 6, 6, 4 in consecutive boundaries in a T20 Challenge match.

Meanwhile, financial services provider Momentum Investments will sponsor Friday’s Nelson Mandela Legacy Cup – a special edition T20 match between South Africa’ national cricket and rugby union teams.

Samsung is an associate sponsor for the match. Financial terms for CSA’s agreements with Samsung and Momentum Investments were not disclosed.