The Huddersfield Giants English rugby league club has renewed a sponsorship deal with Bond It, a building chemicals producer.
Bond It, which is based in the West Yorkshire town, will continue to serve as the main sponsor of Huddersfield, which competes in the top-tier Super League.
The Bond It logo will appear on the front of the players’ jerseys while the company’s branding will also feature on hoardings around the Giants’ home ground – the John Smith’s Stadium.
Bond It became an associate sponsor of the club in 2013 before stepping up the role of main sponsor in 2014. The length of this latest agreement was not disclosed, but the contract will run until at least the end of the 2015 season.
“We see the ongoing commitment to the Giants as a highly important one,” Bond It marketing manager Kirstie Cooper said. “It reflects Bond It’s focus on being a socially responsible business and our desire to give something back to the local community who are so crucial in both supporting and contributing to our commercial activities.”