Basketball
NBA nets upgraded deal with New Era
The NBA North American basketball league has extended and expanded an agreement with the New Era Cap Company.
Timberwolves strengthen Chinese ties with TCL deal
NBA basketball franchise the Minnesota Timberwolves has agreed a multi-year partnership with Chinese consumer electronics manufacturer TCL.
NBA’s Warriors take flight with United partnership
The Golden State Warriors North American NBA basketball franchise has entered into a partnership with US-based United Airlines.
NBA China dials up Vivo partnership
The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.
Kings become latest NBA team to embrace jersey sponsorship
The Sacramento Kings North American NBA basketball franchise has agreed a jersey sponsorship deal with almond brand Blue Diamond Growers.
DBB banks extension with main sponsor
The ING-DiBa German subsidiary of Dutch financial services giant ING has extended its sponsorship of the German Basketball Federation (DBB).
NBL drives off with Europcar extension
The Australian National Basketball League club competition has extended its partnership with car rental company Europcar.
NBA’s Mavericks get into bed with new partner
Performance bedding company Bedgear has entered into a partnership with NBA basketball franchise the Dallas Mavericks.
Euroleague secures new global partner
Turkish packaged nuts and dried fruits brand Tadım has secured a partnership with Euroleague Basketball, which operates continental club competitions in Europe.
NBA nets long-term ExxonMobil partnership
Multinational oil and gas company ExxonMobil has entered into a multi-year marketing partnership with the North American NBA basketball league.
Galatasaray nets new jersey sponsor
Turkish Süper Ligi basketball team Galatasaray has agreed a jersey sponsorship deal with betting operator Nesine.
Gerflor signs up with LNB
Flooring manufacturer Gerflor has struck up a partnership with the French National Basketball League (LNB).
Basketball Bundesliga duo partner with Allianz, SAP
German Basketball Bundesliga (BBL) clubs Ratiopharm Ulm and Bayern Munich have agreed premium partnerships with financial services group Allianz and software company SAP, respectively.
Newcastle Eagles shop for new sponsors
British Basketball League team the Newcastle Eagles has agreed sponsorship deals with local shopping centres intu Metrocentre and intu Eldon Square for the 2016-17 season.
Italian basketball team nets Fiat as title sponsor
Automotive giant Fiat has agreed a deal to become the title sponsor of Italian Lega Basket Serie A basketball team Torino.
Euroleague banks regional partnership in Turkey
Turkish banking group Odeabank has entered into a regional partnership with Euroleague Basketball, which operates continental club competitions in Europe.
Uber makes Monumental deal for Washington, D.C. market
App-based taxi network Uber has signed as the Exclusive Ride-Sharing Partner of the Washington Capitals, Washington Wizards and Verizon Center under a three-year deal, from mid-2016 to mid-2019.
Tempobet rises to Germany’s EuroLeague challenge
Euroleague Basketball has signed online sportsbook Tempobet as the Official National Betting Partner in Germany, from 2016-17 to 2018-19, for both EuroLeague and EuroCup competitions – the fifth such regional agreement made by EuroLeague with an online betting company.