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NBA nets upgraded deal with New Era

The NBA North American basketball league has extended and expanded an agreement with the New Era Cap Company.

The new partnership names New Era as the official authentic headwear provider of the NBA, the Women’s National Basketball Association and the NBA’s D-League development competition.

The new multi-year deal commences with the 2016-17 NBA season, which gets underway later today (Tuesday).

As part of the deal, New Era will benefit from a range of marketing and retail activations across league and team platforms.

New Era will also exclusively produce caps for showpiece NBA events such as the NBA Draft, the Conference Finals and the NBA Finals. Products will include the NBA Draft Cap and the official locker room championship cap.

New Era and the NBA have been partners for 20 years.