Euroleague banks regional partnership in Turkey

Turkish banking group Odeabank has entered into a regional partnership with Euroleague Basketball, which operates continental club competitions in Europe.

Terms of the deal were not disclosed, but it was confirmed that the agreement will run for at least the 2016-17 season.

Odeabank, which will serve as a regional partner of Euroleague Basketball in Turkey, already has an affiliation with the league through its title sponsorship of Turkish club Galatasaray.

Jordi Bertomeu, president and chief executive of Euroleague Basketball, said: “Our new regional partnership with Odeabank is more evidence that the Euroleague brand is perfectly positioned to connect every kind of business with those fans, their potential clients.”