Turkish packaged nuts and dried fruits brand Tadım has secured a partnership with Euroleague Basketball, which operates continental club competitions in Europe.
The deal will run for three seasons, from 2016-17 to 2018-19.
Tadım will serve as a global partner of Euroleague Basketball and benefit from exposure in various markets such as Germany and Turkey.
The company will have access to Euroleague players for its advertising campaigns and will also benefit from Euroleague’s hospitality platforms.
Roser Queralto, chief business development officer of Euroleague Basketball, said: “This is one more step in our ongoing efforts to make our competitions and our clubs stronger financially season after season.”