Basketball
NBA’s 76ers eschew naming rights strategy for new training complex
Toyota, NovaCare Rehabilitation, Virtua, NFI and Kimball Office have each signed on as founding partners of NBA basketball franchise the Philadelphia 76ers’ new training complex.
NBA’s Bucks become latest sports team to partner with Uber
NBA basketball franchise the Milwaukee Bucks has agreed a partnership with transportation company Uber.
Newcastle Eagles swoop for main sponsor renewal
British Basketball League team the Newcastle Eagles has extended its partnership with construction company Esh Group, its main sponsor.
Macron to title sponsor Italian basketball’s Supercoppa
Italian sportswear manufacturer Macron has signed on as the title sponsor of this year’s Supercoppa, an annual domestic basketball event.
Basketball Bundesliga nets betting partner
Online betting company Tipbet has entered into a partnership with the German Basketball Bundesliga (BBL), the top-tier club competition in the country.
Deutsche Telekom retains connection to Bonn’s BBL team
Telecommunications company Deutsche Telekom has extended its title sponsorship deal with the German Basketball Bundesliga club based in its home city of Bonn.
Orange dials up Belgian basketball sponsorship
French telecommunications company Orange has signed up as the main sponsor of the Belgium men’s and women’s national basketball teams and the top-tier Pro-League club competition.
Wilson nets expansion with NBL
Sports equipment manufacturer Wilson has expanded its partnership with the Australian National Basketball League club competition.
Ladbrokes steps up NBL backing with Bullets deal
Australian National Basketball League team the Brisbane Bullets has agreed a sponsorship deal with bookmaker Ladbrokes.
NBA’s Bucks secure naming rights partner for new training facility
The Milwaukee Bucks North American NBA basketball franchise has expanded its partnership with regional health network Froedtert and the Medical College of Wisconsin (MCW).
Euroleague signs betting partner in Germany
Euroleague Basketball, which operates continental club competitions in Europe, has named online betting company Tempobet as its official national betting partner in Germany for its EuroLeague and EuroCup tournaments.
BBL’s Ratiopharm Ulm signs new kit partner
German Basketball Bundesliga club Ratiopharm Ulm has agreed a kit sponsorship deal with dairy products manufacturer Ehrmann.
Lega Basket clubs agree cut-price deals in weak market
A clutch of sponsorship deals was agreed this month by clubs from Italy’s top two basketball leagues, all with values in the low hundreds of thousands of euros. The relatively low value of the deals shows how far the sponsorship market has collapsed for Italian club basketball over the last decade.
Liga ACB team rebrands following sponsorship deal
Spanish Liga ACB basketball team CD Baloncesto Sevilla has rebranded as Real Betis Energía Plus after agreeing a sponsorship deal with energy firm Energía Plus.
NBL bets on Ladbrokes extension
The Australian National Basketball League club competition has extended its partnership with bookmaker Ladbrokes.
Austrian Basketball Federation nets new main sponsor
The Austrian Basketball Federation (ÖBV) has named betting company Admiral as its new official sponsor.
Lega Basket clubs tie up main sponsor deals
Virtus Pallacanestro Bologna has agreed a main sponsorship deal with coffee brand Segafredo Zanetti, while its fellow Italian Lega Basket basketball team Juvecaserta has renewed partnerships with pasta products manufacturer Pasta Reggia and water brand Ferrarelle.
Portland Trail Blazers net extensions with three sponsors
NBA basketball team the Portland Trail Blazers has renewed its partnerships with office equipment provider Pacific Office Automation, Japanese automotive manufacturer Toyota and financial services company Wells Fargo.