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NBA’s Mavericks get into bed with new partner

Performance bedding company Bedgear has entered into a partnership with NBA basketball franchise the Dallas Mavericks.

Terms of the deal were undisclosed, but it was confirmed that Bedgear will work with all Mavericks players and coaching staff to provide a personalised performance sleep system.

Bedgear will also run exclusive in-arena promotions for Mavericks season ticket holders throughout the 2016-17 season, as well as support the franchise’s ‘Mavs Community’ scheme through a series of events on how sleep can lead to better performance.

The 2016-17 NBA season tips off on October 25.