Baseball
Chicago Cubs expand Toyota deal
Japanese automotive giant Toyota has opted to expand its partnership with North American Major League Baseball franchise the Chicago Cubs.
DraftKings boosts MLB presence with series of new deals
Daily fantasy sports company DraftKings has moved to expand its presence in Major League Baseball by entering into partnerships with 27 of the North American league’s 30 teams.
Sunrun strikes Yankees deal
Residential solar power company Sunrun has agreed a multi-year partnership with Major League Baseball team New York Yankees.
Maytag cleans up with MLB tie-in
Major League Baseball has sealed a commercial partnership with home appliances manufacturer Maytag.
Gas South powers on with Atlanta Braves
Major League Baseball team Atlanta Braves has extended its partnership with local energy provider Gas South.
T-Mobile takes on MLB All-Star Game rights
Telecommunications company T-Mobile USA has expanded its partnership with Major League Baseball to become the first-ever presenting sponsor of the MLB All-Star Game.
P&G brands step up to the plate for Home Run Derby
Major League Baseball has agreed terms for personal care brands Gillette and Head & Shoulders to sponsor its 2015 Home Run Derby.
Miller Lite links up with MLB in Canada
Miller Lite has sealed a multi-year partnership with Major League Baseball to become the competition’s official beer partner in Canada.
MillerCoors expands Atlanta Braves partnership
US-based brewery MillerCoors has opted to expand its existing partnership with Major League Baseball franchise the Atlanta Braves.
The Hartford links up with Major League Baseball
The Hartford, a leading American insurance company, has become a sponsor of North America’s Major League Baseball (MLB).
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
Esurance signs up to merged MLB sponsor package
Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.
Esurance using sport to differentiate in a crowded marketplace
Car insurance brand Esurance is focused on increasing brand awareness through its exclusive auto partner deal with Major League Baseball.
MLB strikes Esurance agreement
Automotive and motorcycle insurance company Esurance has agreed a multi-year deal to become the exclusive auto insurance partner of Major League Baseball.
Vysk pitches in with New York Mets sponsorship
Private secure communications solutions company Vysk Communications has signed a sponsorship deal with Major League Baseball team the New York Mets.
National Car Rental enters MLB market with hometown Cardinals
US Major League Baseball franchise the St. Louis Cardinals has secured commercial partnerships with Missouri-based car hire company National Car Rental and sports goods retailer Academy Sports + Outdoors.
Toyo Tires on board with Boston Red Sox
Japanese tyre manufacturer Toyo Tires has entered into a partnership with Major League Baseball franchise the Boston Red Sox.
Audi pitches in with long-term Yankees renewal
German automotive giant Audi has secured a long-term partnership renewal with Major League Baseball team New York Yankees.