Audi pitches in with long-term Yankees renewal

German automotive giant Audi has secured a long-term partnership renewal with Major League Baseball team New York Yankees.

Under the deal, Audi will remain as the official luxury automotive partner of the Yankees from the 2015 season onwards.

Audi also retains entitlement sponsorship rights of the Yankees Club premium seating space at Yankee Stadium.

The automaker will leverage the Yankees Club to provide loyalty privileges to Audi customers throughout the season.

Additionally, Audi will host several events at Yankee Stadium, including a monthly ‘take-over’ experience at the Yankees Club, featuring celebrity guest chefs and interactive activities.