T-Mobile takes on MLB All-Star Game rights

Telecommunications company T-Mobile USA has expanded its partnership with Major League Baseball to become the first-ever presenting sponsor of the MLB All-Star Game.

T-Mobile will have marquee stadium presence inside Great American Ballpark, on-air integrations throughout the All-Star Game broadcast and on social media platforms.

The MLB All-Star Game presented by T-Mobile will be broadcast live on US network Fox on Tuesday, July 14 at 20.00pm eastern time.

“T-Mobile is an innovative partner that is always looking for new ways to reach fans and provide value for their customers,” said Bob Bowman, MLB’s president of business and media. “The expansion of our partnership is a great example of T-Mobile's commitment to baseball and we are looking forward to T-Mobile's creativity on display at the Midsummer Classic.”

T-Mobile sponsored the league’s All-Star FanFest in 2013 and 2014 and is also a sponsor of the Cincinnati Reds, the host of the 2015 All-Star Game, plus several other MLB teams including the Los Angeles Angels, Minnesota Twins, Washington Nationals and Seattle Mariners.