Baseball
Japanese baseball league toasts Wolf Blass partnership
Australian winery Wolf Blass has entered into a partnership with Nippon Professional Baseball, the operator of Japan’s domestic league.
Partner Case Study: Hublot and Premier 12
The global sponsorship deal between watchmaker Hublot and WBSC Premier 12 focused on the association between the brand and the sport of baseball in key markets of Japan, Taiwan and Korea. While the deal focused on the brand association with the sport, it also had a key sales impetus with Hublot creating a Limited Edition watch.
Angels get comfortable with new furniture partner
North American Major League Baseball franchise the Los Angeles Angels has entered into a partnership with local furniture retailer Jerome’s Furniture.
T-Mobile strikes MLB extension, gains new rights
Telecommunications company T-Mobile has today (Wednesday) agreed a three-year extension to its sponsorship deal with Major League Baseball.
Cubs refresh with extended Pepsi partnership
Soft drinks and snack food producer PepsiCo has extended its partnership with North American Major League Baseball franchise the Chicago Cubs.
New York Mets capture Nikon renewal
Major League Baseball franchise the New York Mets has signed an extension to its partnership with Nikon, under which the Japanese company will become the official digital camera of the team.
Chicago Cubs enrol with local university
Major League Baseball franchise the Chicago Cubs has entered into a partnership with the Illinois-based Olivet Nazarene University.
Arizona Diamondbacks go for a walk with PetSmart
Major League Baseball franchise the Arizona Diamondbacks has entered into a partnership with Phoenix-headquartered pet supplies company PetSmart, under which the two parties will team up to develop a dog-friendly section at the club’s Chase Field ballpark.
Emirates land first-ever baseball partnership
Dubai-based airline Emirates has entered into a partnership with Major League Baseball franchise the Los Angeles Dodgers.
LG to serve as Women’s Baseball World Cup title sponsor
Technology brand LG Electronics has become the title sponsor of the 2016 Women’s Baseball World Cup.
New York Mets drink to Coca-Cola partnership
Major League Baseball franchise the New York Mets has agreed a multi-year partnership with soft drinks giant Coca-Cola.
Taipei City partners with Premier12 to promote 2017 Universiade
The Taipei City Government (TCG), the body that governs the capital of Chinese Taipei, has agreed a deal to sponsor the World Baseball Softball Confederation’s inaugural Premier12 tournament, which is currently taking place in the country and Japan.
Kansas City Royals extend with healthcare partner
The Kansas City Royals North American Major League Baseball franchise has extended its partnership with the University of Kansas Hospital.
MLB checks in new partnership with Sheraton
North America’s Major League Baseball (MLB) has entered into a partnership with the Sheraton hotel chain.
Delta makes fresh connection with New York MLB franchises
Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.
Falken branches out with MLB partnership
The US arm of Japanese tyre manufacturer Falken Tires has agreed a multi-year partnership with Major League Baseball.
GungHo swings into WBSC Premier12
Tokyo-based gaming company GungHo Online Entertainment has agreed to become a top-tier sponsor of the World Baseball Softball Confederation’s inaugural Premier12 national team tournament.
WBSC secures sponsors for Japan’s U-18 Baseball World Cup
Japanese petroleum company JX Nippon and pharmaceutical firm Otsuka have reached agreements with the World Baseball Softball Confederation to serve as official sponsors of the 2015 U-18 Baseball World Cup.