Baseball
Texas Rangers seal ballpark naming deal with Globe Life
MLB baseball team Texas Rangers has agreed a 10-year naming rights deal with Globe Life and Accident Insurance Company for its Rangers Ballpark in Arlington.
MLB’s Brewers and Blue Jays strike new deals
MLB baseball team Milwaukee Brewers have announced a multi-year partnership with Japanese automotive company Toyota, while the Toronto Blue Jays have agreed a three-deal with restaurant chain Pizza Nova.
Rawlings pitches in with Australian baseball deal
The Australian Baseball League and national governing body Baseball Australia have announced a three-year partnership with sports equipment manufacturer Rawlings Sporting Goods that will run through 2017.
MLB’s Rangers strike deal with Jack Daniel’s
MLB baseball team Texas Rangers has entered into a three-year sponsorship deal with Tennessee whiskey brand Jack Daniel’s.
Yankees serve up Papa John’s partnership
Pizza company Papa John’s International has signed a deal to become the official pizza of MLB baseball team New York Yankees.
CashCall strikes Los Angeles Angels deal
Anaheim-based mortgage and consumer lending group CashCall has reached a sponsorship agreement with MLB baseball franchise the Los Angeles Angels.
Chicago Cubs strike Anheuser-Busch deal
MLB baseball team Chicago Cubs have signed a sponsorship agreement with the Anheuser-Busch brewery.
Yankees to promote Dominican Republic through new partnership
The Dominican Republic Ministry of Tourism (MITUR) has agreed a sponsorship deal with the New York Yankees for the 2013 season, signing on as an official travel destination of the MLB baseball franchise.
Texas Rangers extend ice cream partnership
Major League Baseball team the Texas Rangers has agreed a five-year extension of its partnership with ice cream manufacturer Blue Bell Creameries, from 2014 to 2018.
Lipton Iced Tea backs MLB’s “fan wave” drive
PepsiCo-owned brand Lipton Iced Tea has signed a deal to become the official iced tea of Major League Baseball.
Spurs extend deal with supermarket chain
Supermarket chain H-E-B has extended its partnership with NBA basketball franchise the San Antonio Spurs.
Chevrolet gears up for Home Run Derby
Car maker Chevrolet has signed up as the title sponsor of Major League Baseball’s Home Run Derby event on July 15 in New York.
Dodgers’ Time Warner Cable deal faces fresh complications
Owners of the Los Angles Dodgers MLB team, Guggenheim Baseball Management, are being forced to rework their local rights deal with Time Warner Cable, according to the New York Post.