Baseball
Southwest Airlines adds Dodgers to MLB portfolio
US-based Southwest Airlines has moved to expand its presence in Major League Baseball by entering into a partnership with the Los Angeles Dodgers.
MLB renews with DraftKings and apparel partners
Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.
Nexen Tire extends with four MLB franchises
South Korean tire manufacturer Nexen Tire has opted to extend its partnership with North American Major League Baseball franchises the LA Dodgers, Texas Rangers, Detroit Tigers and the LA Angels.
Falken Tire branches out with Detroit Tigers
MLB baseball franchise the Detroit Tigers has agreed a multiyear sponsorship deal with US tyre manufacturer Falken Tire.
Cubs and Yankees cover up with sunscreen partner
Skincare products company Blue Lizard Australian Suncreen has entered into partnerships with MLB baseball teams the Chicago Cubs and the New York Yankees.
MLB extends Majestic partnership
Sportswear apparel provider Majestic Athletic has extended a partnership with Major League Baseball Properties in North America.
Braves connect with Comcast for Cobb County move
Major League Baseball team Atlanta Braves has signed a multi-year partnership with Comcast which will result in the mass media company providing technology infrastructure when it moves to its new ballpark.
KeyBank secures expanded Cleveland Indians deal
US regional banking company KeyBank has opted to expand its partnership with North American MLB baseball team the Cleveland Indians.
Delta takes flight with expanded Braves deal
Delta Air Lines has opted to expand its long-term partnership with the Atlanta Braves to include exclusive sponsorship of a hospitality facility within the MLB baseball franchise’s new SunTrust Park ballpark.
Tirebank secures title spot with KBO League
South Korean tyre retailer Tirebank has signed a three-year deal to become the new title sponsor of the KBO League, the top division of baseball in the country.
New partner energises Yankees
Gas and electricity provider Major Energy has signed a multi-year partnership with Major League Baseball's New York Yankees.
Citizens Financial Group: Focusing on CSR and long-term commitments
Financial services company Citizens Financial Group is keen on signing deals that allow for corporate social responsibility (CSR) opportunities over the long-term.
Cardinals strike new partnership
Midwest US orthopaedic rehabilitation service Athletico Physical Therapy has entered into a partnership with the St. Louis Cardinals North American Major League Baseball franchise.
Asics to outfit Team Europe for Global Baseball Match-Up
Japanese sportswear manufacturer Asics will serve as the official apparel sponsor of the European team which will compete at the inaugural Global Baseball Match-Up.
Using CSR to drive down sponsorship costs
Chicago Cubs launch American Airlines partnership
American Airlines has agreed a long-term deal with Chicago Cubs to become a legacy partner of the redevelopment project for the Major League Baseball team’s Wrigley Field home.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
Cubs sign naming partner for spring training home
Major League Baseball franchise the Chicago Cubs has agreed a new partnership with water conservation products company Sloan Valve which includes naming rights to the team’s spring training facility.