HomeAnalysisGeneral InsuranceBaseballNorth America

Esurance using sport to differentiate in a crowded marketplace

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

Baseball
General Insurance

Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.

Baseball
Bars, Clubs & Restaurants

Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.

Related News

American Football

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
Baseball
Information Technology

Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels
Baseball
Watches

Swiss watch brand Hublot and five well-known Japanese brands have signed up as sponsors of the 2019 World Baseball Softball Confederation (WBSC) Premier 12 competition
Baseball
Airlines

Flagship Mexican carrier Aeroméxico has signed a one-year Official Airline deal with Mexican baseball club Diablos Rojos del Mexico.

Most recent

Golf
Banking

Longstanding Canadian golf sponsor RBC hit new marketing heights in 2019 with a season-long, multi-channel activation programme leveraging its two PGA Tour title sponsorships and its team of ambassadors.
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Multi-Sport
Information Technology

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…