HomeNewsNewsAutomobile ManufacturingBaseballUSA

Chicago Cubs expand Toyota deal

Japanese automotive giant Toyota has opted to expand its partnership with North American Major League Baseball franchise the Chicago Cubs.

Although the terms of the deal were not disclosed, it was confirmed that the new partnership will commence with the 2016 season.

Under the agreement, Toyota will become a legacy partner of the Cubs and serve as the official vehicle of both the team and its Wrigley Field ballpark.

Toyota will benefit from a branding presence below the Wrigley Field Marquee and continue to sponsor in-game manager challenges and umpire reviews.

The company will also receive in-game rotational signage behind the home plate and on the left field video board, as well as field-level signage and naming rights to the team’s parking lots surrounding Wrigley Field.

Toyota joins a number of other legacy partners such as American Airlines, ATI Physical Therapy, Under Armour and Wintrust.