American Football
Buffalo Bills expand Seneca Resorts & Casinos partnership
The Buffalo Bills have became the latest NFL team to sign an ‘Official Casino’ deal – expanding its partnership with Seneca Resorts & Casinos.
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NFL signs licensing agreement with Men’s Wearhouse, Jos. A. Bank
The National Football League has entered into a multiyear licensing agreement with Men’s Wearhouse and Jos. A.
Packers strike Official Casino partnership with Oneida Nation
The NFL’s Green Bay Packers has upgraded its long-term partnership with the Oneida Nation casino operator to the level of ‘Official Casino of the Green Bay Packers’.
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NFL agrees Bon & Viv hard seltzer deal, Woodbridge wine sponsors Rams, Bears, Giants
Anheuser-Busch InBev-owned alcoholic seltzer brand Bon & Viv has become the ‘Official Hard Seltzer Sponsor of the NFL’.
Credit One Bank partners Raiders and Allegiant Stadium
Financial services company Credit One Bank will partner with the new Las Vegas NFL franchise on two fronts, starting in 2020.
Oakley partners with NFL as helmet visor provider
The National Football League has announced a four-year agreement with leading eyewear and sport lifestyle brand Oakley to become the league’s official helmet visor provider, a new sponsorship category f…
NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
Tampa Bay Buccaneers team up with PDQ
NFL American football franchise the Tampa Bay Buccaneers has agreed a multi-year partnership with fast food restaurant chain PDQ
Gateway wins casino rights to the NFL in Canada
Canadian brand Gateway Casinos & Entertainment has signed as the first Official National Land-Based Casino Partner of the NFL in Canada
American Airlines secures naming rights to Los Angeles Stadium plaza
American Airlines has become the inaugural “founding partner” of the $5bn Los Angeles Stadium and Entertainment District in Inglewood, California, and has secured the naming rights to its plaza area.
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Allegiant Air secures naming rights to Raiders’ Las Vegas stadium
The Raiders' stadium in Las Vegas will be officially known as Allegiant Stadium after the National Football League team announced a naming-rights deal with Allegiant Air
Jaguars extend Insurance Office of America deal
Insurance Office of America (IOA) has renewed its sponsorship of the Jacksonville Jaguars NFL American football franchise.
The new deal will run for three years
Nike extends kit agreement with University of Nevada, Las Vegas
Sports brand Nike has signed a three-year extension of its kit agreement with the University of Nevada, Las Vegas (UNLV) athletics department, in a deal worth $3m (€2.7m) per year.
NFL’s Chiefs partner up with GEHA
NFL franchise the Kansas City Chiefs have agreed a new multi-year partnership with the Government Employees Health Association
Rutgers signs $10m naming rights deal with SHI International Corp.
Rutgers University has signed a record-breaking naming rights deal with New Jersey IT firm SHI International Corp.
Under the deal, the Rutgers’ HighPoint.com Stadium will be renamed as the SHI Stadium.
Hyundai teams up with Tampa Bay Buccaneers
NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai
Coca-Cola returns to Carolina Panthers
NFL franchise the Carolina Panthers has agreed a new partnership with US soft drinks giant Coca-Cola, ending its longstanding relationship with rival Pepsi Co
Dallas Cowboys team up with tax firm Ryan
Global tax services and software provider Ryan has entered into a partnership with the Dallas Cowboys NFL American football team