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Allegiant Air secures naming rights to Raiders’ Las Vegas stadium

The Raiders’ stadium in Las Vegas will be officially known as Allegiant Stadium after the National Football League team announced a naming-rights deal with Allegiant Air.

The Raiders are scheduled to move from Oakland, California, to Las Vegas, Nevada, in the summer of 2020.

The discount airline is owned by the Las Vegas-based Allegiant Travel Company. Terms were not disclosed, but the deal is estimated to be worth $20-$25m per year over 20 years. The value would be similar to other several top-tier NFL naming rights deals such as Hard Rock Stadium in Florida, US Bank Stadium in Minnesota, and Levi’s Stadium in California.

“This partnership is an incredibly exciting opportunity to join Las Vegas’ hometown airline with its new hometown NFL team,” said Maury Gallagher, Allegiant chairman and chief executive officer. “It will not only amplify our growing brand as the only US airline focused on leisure travel and experiences, but will also provide access to NFL games and special opportunities for fans across the country.”

The $1.9bn, 65,000-seat domed stadium is due to open in March 2020. But if there are delays to construction then the Raiders will play at the Oakland Coliseum for another season.

Allegiant Air is also the official domestic airline partner of the National Hockey League’s Vegas Golden Knights. and the company has a broad-based alignment with Minor League Baseball.

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