NFL franchise the Kansas City Chiefs have agreed a new multi-year partnership with the Government Employees Health Association.
GEHA is headquartered in Kansas City and is one of the largest providers of health and dental plans for federal employees and their families. As the exclusive health plan, dental plan and vision plan partner of the Chiefs, GEHA will collaborate with the team on initiatives that empower communities and individuals to be healthy and well.
This will include a mix of both traditional and modern sponsorship elements for the 2019 season. The new Drum Deck at Arrowhead Stadium will be sponsored by GEHA. In addition, GEHA will become the presenting partner of the Chiefs new digital content series, The Franchise, which gives fans a behind-the-scenes look at the team in preparation for the 2019 season.
GEHA has also signed Chiefs quarterback Patrick Mahomes as a brand ambassador. Mahomes, the reigning NFL MVP, will appear in television, digital and print advertising, launching this autumn. He will also make appearances on behalf of the company at local community events.
“Health and wellness are areas of focus for our organisation and partnering with an industry leader like GEHA is an exciting opportunity for our team and the community,” Kansas City Chiefs president, Mark Donovan, said.