American Football
BABE becomes NFL’s inaugural official wine sponsor
Anheuser-Busch InBev's sparkling wine brand BABE has become the first-ever official wine sponsor of the National Football League
Pittsburgh Steelers sign fantasy sports partnership with FanDuel
The National Football League’s Pittsburgh Steelers are partnering with daily fantasy sports company FanDuel for the remainder of the 2019-20 season.
Vrbo extends Citrus Bowl title sponsorship
Alternative accommodation brand Vrbo has renewed its title sponsorship of college football’s annual Citrus Bowl game on New Year’s Day.
Victory Fridge – Bud Light & the Cleveland Browns
At the start of the 2018-19 NFL season, the Cleveland Browns had gone 635 days without a win, so Bud Light created free beer ‘Victory Fridges’ that would unlock the moment the team broke its losing streak.
San Manuel Casino partners Allegiant Stadium and Raiders NFL franchise
San Manuel Casino has signed as a Founding Partner of Allegiant Stadium and a Proud Sponsor of the Raiders NFL franchise, starting with the 2020 season
PepsiCo signs expansive partnership with SoFi Stadium, Hollywood Park
PepsiCo has secured a wide-ranging partnership with SoFi Stadium, the multi-purpose $5bn future home of the NFL's Los Angeles Rams and Los Angeles Chargers, and the surrounding 298-acre Hollywood Park…
‘Makers Wanted’ title sponsorship – Elk Grove Village & the Bahamas Bowl
Illinois’ Elk Grove Village, the largest industrial park in the US, used its title sponsorship of the Bahamas Bowl college football game to bring in new business.
Nike drops Antonio Brown as an endorser
Move by sports footwear and apparel giant is latest chapter in ongoing saga around the troubled NFL wide receiver
Tabcorp signs as first Official Wagering Partner of the NFL in Australia
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia
San Francisco 49ers sign new whiskey, casino partnerships
The San Francisco 49ers have signed a multiyear partnership with San Francisco-based Gold Bar Whiskey, which will become the official whiskey of the National Football League team
Reyes Coca-Cola Bottling signs Raiders and Allegiant Stadium deal – brokered by Legends
The Raiders NFL franchise has signed a multi-year stadium and team partnership with a California-based bottler and distributor of Coca-Cola
SoFi confirms 20-year naming-rights deal for Rams, Chargers stadium
The $5bn future home of the National Football League's Los Angeles Rams and Los Angeles Chargers will be officially known as SoFi Stadium, it was confirmed on September 15
Twitch becomes founding partner of Raiders’ Allegiant Stadium
Amazon-owned streaming platform Twitch will become a founding partner of the Raiders' Allegiant Stadium in Las Vegas from next year. Terms of the deal were not disclosed.
Dolphins build new partnership with RoofClaim.com
NFL American football team the Miami Dolphins has agreed a new sponsorship deal with RoofClaim.com, a residential roof-replacement service.
The partnership for the 2019 season makes RoofClaim
Arizona Cardinals sign 15-year partnership with Gila River Hotels & Casinos
Local casino operator expands sports sponsorship profile with Cardinals tie-in
Zenni Optical teams up with 49ers
NFL American football franchise the San Francisco 49ers has agreed a multi-year partnership with online eyewear company Zenni Optical
Denver Broncos sign naming-rights deal with Empower Retirement
NFL stadium in Denver receives its fourth name in less than two decades
Pepsi renews NFL Super Bowl halftime sponsorship until 2022
Soft drinks brand Pepsi has renewed its sponsorship of the Super Bowl halftime show until 2022 as part of a wider extension of its partnership with the National Football League