NFL American football franchise the Tampa Bay Buccaneers have signed a multi-year partnership with the North American division of South Korean automotive manufacturer Hyundai.
The deal makes Hyundai the newest automotive sponsor of the team and includes naming rights to the West Stadium Club at Raymond James Stadium. The newly-named Hyundai Club was redesigned before the 2017 season as part of the multi-phase $160m (€142.4m) renovation of Raymond James Stadium.
In addition to having prominent in-bowl branding at Raymond James Stadium, Hyundai will be integrated into the Buccaneers preseason television and radio broadcasts through the regular season. Prior to every home game, Hyundai will also have an experience for fans including vehicle displays in the South Plaza of the stadium.
The new partnership will include fan events such as the annual Hyundai Youth Football Camp featuring top tier coaching from current and former NFL players courtesy of Hyundai in the Tampa area.
In addition, the partnership will work to support Hyundai’s non-profit organisation, Hyundai Hope On Wheels, which is committed to finding a cure for childhood cancer through grants benefitting the pursuit of life-saving research and treatments.
“The Buccaneers’ passionate fanbase and commitment to helping the community is what led us to establishing an official relationship with the team,” Paul Imhoff, director of marketing communications at Hyundai Motor America, said.
“Additionally, Tampa Bay is an important market for Hyundai customers and is home to some of our largest dealers who will also be able to take advantage of this sponsorship.”