NFL franchise the Carolina Panthers has agreed a new partnership with US soft drinks giant Coca-Cola, ending its longstanding relationship with rival Pepsi Co.
Under the deal, Coca-Cola will become the new Official Soft Drink of the Panthers, and will get extensive branding at the Panthers’ Bank of America Stadium.
Coca-Cola held the pouring rights at the stadium from 1996 to 2002 when rival Pepsi Co took over. Pepsi had held the rights from 2002 until 2019.
The new partnership went live yesterday, when the Bank of America Stadium hosted a Concacaf Gold Cup double-header between Cuba and Canada followed by Mexico and Martinique, where Coca-Cola products were sold at the stadium for the time.