The National Football League has entered into a multiyear licensing agreement with Men’s Wearhouse and Jos. A. Bank, which will allow customers to customize their suits and sport coats with National Football League-themed linings from their favorite teams.
Men’s Wearhouse and Jos. A. Bank are both subsidiaries of Houston-based retail company Tailored Brands, whose store network includes 1,400 locations in the United States and Canada as well as branded e-commerce websites.
All the teams are offered except the Dallas Cowboys, who do not participate in league licensing deals.
Dinesh Lathi, the president and CEO of Tailored Brands, said: “These new options underscore our continued investment in our custom clothing business, which represents the ultimate personalized experience for men’s clothing.”
The initiative – which is available at Men’s Wearhouse and Jos. A. Bank stores throughout the US – starts on Sept. 5, to coincide with the start of the new NFL season.
Earlier on Tuesday, the NFL signed a multiyear partnership with short-form video platform TikTok.