Under the deal , Credit One Bank becomes the Official Credit Card of the Las Vegas Raiders and a Founding Partner of Allegiant Stadium, the new home venue for the Raiders in Las Vegas.
Credit One Bank is a Las Vegas-headquartered company and one of the leading credit card issuers in the US.
As a partner of the Raiders and Allegiant Stadium, Credit One Bank will host a branded sideline club. The deal also includes game-day activations, and numerous television, radio and social media assets.
In addition, Credit One Bank will launch Credit One Bank for the Community, a corporate social responsibility initiative, alongside the Raiders.
John Coombe, senior vice-president of marketing for Credit One Bank, said: “With this partnership, Credit One Bank will become an essential part of the game day ritual for Raiders fans everywhere. From card member benefits and in-game activations, to exclusive experiences, fans of Raider Nation will see Credit One Bank’s commitment to the team on and off the field.”
The announcement comes a year after Credit One Bank launched the Official Credit Card of the NHL’s Vegas Golden Knights. Credit One Bank is also the Official Credit Card of Nascar, the Big 12 Conference, and the Las Vegas Aviators.
Meanwhile, the Los Angeles Rams have secured a season-long sponsorship deal with Nine Banded Whiskey. The Austin-based company becomes the Rams’ official American whisky partner and will be available at the LA Memorial Coliseum during Rams games.
The agreement marks Nine Banded’s first major marketing initiative outside Texas.