American Airlines has become the inaugural “founding partner” of the $5bn Los Angeles Stadium and Entertainment District in Inglewood, California, and has secured the naming rights to its plaza area.
A 2.5-acre space near the main entrance of the 70,000-seater LA Stadium, formally known as Champions Plaza, will now be known as American Airlines Plaza. According to Bloomberg, the deal is worth $90m over 10 years.
The stadium will be the home of the Los Angeles Rams and Los Angeles Chargers from 2020 and will also host the Opening and Closing Ceremonies of the 2028 Summer Olympics. The wider complex also includes a hotel, retail space, office space and a 6,000-seat entertainment venue.
American Airlines became the official airline partner of the Rams three years ago. The airline will now be the official airline of both the Rams and Chargers, and have prominent branding during games of both National Football League teams.
The stadium itself does not have a naming-rights partner yet, though financial technology outfit Social Finance Inc. (SoFi) earlier this year was reported to be nearing a deal for those rights.