The Buffalo Bills have became the latest NFL team to sign an ‘Official Casino’ deal – expanding its partnership with Seneca Resorts & Casinos.
The deal was made with Pegula Sports & Entertainment, the Buffalo-based sports and entertainment holding company, which owns the Bills and four other sports properties in New York state.
Seneca Resorts will activate the partnership with the ‘Ultimate Billieve RV Giveaway’, a competition for visitors to any one of the three Seneca Resorts & Casinos locations.
The winner will receive a 2019 ‘Thor Motor Coach Four Winds 25v’ and a pair of 2020 Buffalo Bills season tickets, as well as parking in the New Era Field lot for recreational vehicles.
The exclusive partnership extends to the newly-branded ‘Seneca Studios’ at One Bills Drive, the home of ‘One Bills Live’ and ‘The Instigators’ simulcasts on radio station WGR 550 and cable network MSG.
Seneca Resorts & Casinos will also continue to provide pre-game fan activities in Labatt Scoreboard Square at the West Endzone of New Era Field.
Seneca Resorts & Casinos is a wholly-owned subsidiary of Seneca Gaming Corporation, a tribally chartered corporation of the Seneca Nation of Indians which operates gaming operations in western New York state.