American Football
Panthers owner acquires UNC stadium naming rights
Jerry Richardson, owner of National Football League (NFL) franchise the Carolina Panthers, has secured the naming rights to the University of North Carolina’s (UNC) new American football stadium in a deal worth $10m (€7.67m).
Nationwide Insurance touches down with Dallas Cowboys
Nationwide Insurance has agreed a new sponsorship deal with the Dallas Cowboys in a partnership that will begin with the sponsorship of the National Football League (NFL) side’s pre-season game against the Cincinnati Bengals on August 24.
Verizon extends NFL partnership
American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
Microsoft scores touchdown with major NFL deal
The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.
Mountain West conference strikes regional deal with DirecTV Sports
DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.
Levi’s a good fit for new 49ers stadium
The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.
Naming rights deals in American Football Stadia
Location is key to signing a stadium naming rights sponsor as deals tend to be focused locally. But, just because a stadium is located in one of the enterprise hotspots in the world's most advanced naming rights market doesn't mean brands are lining up to plaster their logo over it as the NFL's 49ers have discovered. Contains data table on NFL naming rights deals.