Telecoms
Atlético Madrid targets fan experience with Telefónica extension
Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.
ROKiT steps up launch plans with Williams title sponsorship
Formula One motor-racing team Williams has today (Monday) unveiled telco ROKiT as its new title sponsor
Optus signs guernsey deal with Adelaide AFL club
Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus
T-Mobile strikes shirt deal with New York Excelsior
The Overwatch League's New York Excelsior (NYXL) has signed telco T-Mobile as Presenting Sponsor for the 2019-20 season.
AT&T deepens fan connection with NBA deal
US telco AT&T has signed a wide-ranging, multi-year Official Marketing Partnership with the NBA, starting at next week’s NBA All-Star game.
Oakland Coliseum poised to land RingCentral Naming Rights deal
The Oakland Coliseum could soon be renamed the RingCentral Coliseum
NTT confirmed as IndyCar’s new title sponsor
IndyCar has signed a multi-year deal with Japanese technology company NTT to become its new title sponsor, following the end of a partnership with Verizon
Smartphone brand joins Royal Never Give-Up roster
Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo
Seattle Mariners sign 25-year naming-rights deal with T-Mobile
The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
Indiana Pacers announce Motorola as first jersey-patch sponsor
The Indiana Pacers have announced that smartphone manufacturer Motorola will become the NBA team's inaugural jersey-patch partner
Digicel Samoa to back Samoa’s Pacific Games
Telco Digicel Samoa has signed up as an official sponsor of the Samoa 2019 Pacific Games.
The deal is worth $1.1m and includes cash and media services, according to the Fiji Times .
Telefónica extends Movistar Team deal until 2021
Spanish telco Telefónica has extended its naming rights partnership with cycling’s Movistar Team.
The new deal will run for three years, taking the partnership to the end of the 2021 season.
NBA connects with Chinese telco
North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services
Sponsors recommit to French Rugby Federation
The French Rugby Federation (FFR) has extended deals with three long-serving Official Partners, as well as ball supplier Gilbert, through to the 2023-24 season
Mitel clinches historic deal as title sponsor of MLB London Series
Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.
T-Mobile dials up Safeco Field Naming Field deal – report
Major League Baseball's Seattle Mariners are poised to sell the naming rights to what is currently called Safeco Field to the US division of mobile operator T-Mobile, according to a report in Forbes.
Superloop scoops naming rights to Adelaide 500
Australian telco Superloop has acquired the naming rights to the Adelaide 500, the opening race in the Virgin Australia Supercars Championship, in a three-year deal
Houston Rockets net first jersey sponsor
NBA basketball franchise the Houston Rockets has unveiled mobile phone start-up ROKiT Phones as its first-ever jersey sponsor.