HomeNewsNewsTelecommunicationsAustralian Rules FootballAustralia

Optus signs guernsey deal with Adelaide AFL club

Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus.

Under the deal, Optus becomes the club’s Principal Partner and will brand the back of Adelaide’s AFL guernsey as well as the players’ shorts at Australian Football League and South Australian National Football League level competitions.

From 2020, the logo will also be on the club’s AFL Women’s team shorts and all training uniforms.

Among the other premium assets, the company will have a prominent branding association with the club’s free-to-air television programme ‘The Crows Show’, media backdrop, a grassroots female football programme, and in and around Adelaide Oval on match days.

Ben White, Optus managing director – marketing and product, said the partnership reinforces the company’s commitment to South Australia and follows a $68.5m investment to improve the state’s mobile network coverage.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.