Optus signs guernsey deal with Adelaide AFL club

Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus.

Under the deal, Optus becomes the club’s Principal Partner and will brand the back of Adelaide’s AFL guernsey as well as the players’ shorts at Australian Football League and South Australian National Football League level competitions.

From 2020, the logo will also be on the club’s AFL Women’s team shorts and all training uniforms.

Among the other premium assets, the company will have a prominent branding association with the club’s free-to-air television programme ‘The Crows Show’, media backdrop, a grassroots female football programme, and in and around Adelaide Oval on match days.

Ben White, Optus managing director – marketing and product, said the partnership reinforces the company’s commitment to South Australia and follows a $68.5m investment to improve the state’s mobile network coverage.