Seattle Mariners sign 25-year naming-rights deal with T-Mobile

The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).

The Major League Baseball team’s stadium was previously known as Safeco Field, in a naming-rights deal which ended after the 2018 season.

“T-Mobile has a deep commitment to this community, a passion for customer service and a well-earned reputation as a leader in innovation,” John Stanton, the Mariners’ chairman and managing partner, said in a statement. “These are the qualities that make T-Mobile the right partner to name this iconic ballpark.”

The partnership – which is subject to approval by the Washington State Major League Baseball Stadium Public Facilities District – includes offers to T-Mobile customers, such as fast-track entry, discounted tickets and exclusive offers on merchandise.

The popular fan area between left field to centre field will now be called the T-Mobile Pen, while there is an agreement for additional sponsorship activations.

The process of incorporating the T-Mobile branding assets throughout the ballpark will take place in the coming months, with most expected to be completed by Opening Day on March 28.