Smartphone brand joins Royal Never Give-Up roster

Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo.

Under the deal, Hongmo – the smartphone brand of Chinese telecom company Nubia – becomes a Global Strategic Partner and acquires the right to sell RNG-branded smartphones.

According to the Esports Observer news website,  RNG’s impressive partner portfolio comprises 11 brands, including non-endemic brands such as KFC, Mercedes-Benz, Lynx, Dongpeng Drinks, Doritos and Yili.

Endemic brand partnerships include Logitech, HP, DouyuTV, Aofeng and iGAME.

In October, RNG League of Legends player Jian ‘Uzi’ Zihao featured in Nike advertising alongside the NBA’s LeBron James to promote the basketball star’s documentary Shut Up & Dribble.

The Esports Observer also reported last month that RNG’s Dota 2 team is close to a partnership with Chinese sports brand Ling-Ni.

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