HomeNewsNewsTelecommunicationsEsportsUSA

T-Mobile strikes shirt deal with New York Excelsior

The Overwatch League’s New York Excelsior (NYXL) has signed telco T-Mobile as Presenting Sponsor for the 2019-20 season.

The partnership marks NYXL’s first-ever Presenting Sponsor deal and is the team’s biggest sponsorship deal to date.

Under the deal, T-Mobile will emblazon the left shoulder of the NYXL shirt.

Kai Mathey, NYXL’s new head of partnerships, said: “Our partnership with T-Mobile goes beyond what many may view as a typical sponsorship in esports.

“We’re excited to work alongside T-Mobile to implement creative and integrated strategies through NYXL matches, community events, content series and more that will continue our mission to grow esports in New York City and around the world.”

Commenting on the New York activation, NYXL said in a press release: “To kick things off, T-Mobile will celebrate the start of OWL season two and NYXL’s first match of the year by presenting NYXL Homebound, a watch party on February 14 at the 40/40 Club in Manhattan.”

Although trading on its New York identity, the team competes in Blizzard Entertainment’s studios in Burbank, California. Blizzard Entertainment is the owner of the Overwatch League.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.