T-Mobile strikes shirt deal with New York Excelsior

The Overwatch League’s New York Excelsior (NYXL) has signed telco T-Mobile as Presenting Sponsor for the 2019-20 season.

The partnership marks NYXL’s first-ever Presenting Sponsor deal and is the team’s biggest sponsorship deal to date.

Under the deal, T-Mobile will emblazon the left shoulder of the NYXL shirt.

Kai Mathey, NYXL’s new head of partnerships, said: “Our partnership with T-Mobile goes beyond what many may view as a typical sponsorship in esports.

“We’re excited to work alongside T-Mobile to implement creative and integrated strategies through NYXL matches, community events, content series and more that will continue our mission to grow esports in New York City and around the world.”

Commenting on the New York activation, NYXL said in a press release: “To kick things off, T-Mobile will celebrate the start of OWL season two and NYXL’s first match of the year by presenting NYXL Homebound, a watch party on February 14 at the 40/40 Club in Manhattan.”

Although trading on its New York identity, the team competes in Blizzard Entertainment’s studios in Burbank, California. Blizzard Entertainment is the owner of the Overwatch League.