Telecoms & Media
Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021.
Telefónica will pay between €12m ($13.5m)
Team Sky certain to find new backer, says rival
The head of sponsorship at UCI World Tour outfit Team Movistar believes the future of rival Team Sky is secure, despite the failure of recent sponsorship talks
T-Mobile renews Overwatch partnership with Houston Outlaws
German telco T-Mobile has extended its partnership with esports organisation the Houston Outlaws, which competes in the Overwatch League (OWL)
Atlético Madrid targets fan experience with Telefónica extension
Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.
ROKiT steps up launch plans with Williams title sponsorship
Formula One motor-racing team Williams has today (Monday) unveiled telco ROKiT as its new title sponsor
Deezer adds Borussia Dortmund to sponsorship portfolio
German Bundesliga football club Borussia Dortmund has signed a partnership with audio streaming service Deezer
Optus signs guernsey deal with Adelaide AFL club
Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus
T-Mobile strikes shirt deal with New York Excelsior
The Overwatch League's New York Excelsior (NYXL) has signed telco T-Mobile as Presenting Sponsor for the 2019-20 season.
AT&T deepens fan connection with NBA deal
US telco AT&T has signed a wide-ranging, multi-year Official Marketing Partnership with the NBA, starting at next week’s NBA All-Star game.
Oakland Coliseum poised to land RingCentral Naming Rights deal
The Oakland Coliseum could soon be renamed the RingCentral Coliseum
NTT confirmed as IndyCar’s new title sponsor
IndyCar has signed a multi-year deal with Japanese technology company NTT to become its new title sponsor, following the end of a partnership with Verizon
Smartphone brand joins Royal Never Give-Up roster
Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo
Seattle Mariners sign 25-year naming-rights deal with T-Mobile
The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
Indiana Pacers announce Motorola as first jersey-patch sponsor
The Indiana Pacers have announced that smartphone manufacturer Motorola will become the NBA team's inaugural jersey-patch partner
Digicel Samoa to back Samoa’s Pacific Games
Telco Digicel Samoa has signed up as an official sponsor of the Samoa 2019 Pacific Games.
The deal is worth $1.1m and includes cash and media services, according to the Fiji Times .
Telefónica extends Movistar Team deal until 2021
Spanish telco Telefónica has extended its naming rights partnership with cycling’s Movistar Team.
The new deal will run for three years, taking the partnership to the end of the 2021 season.
NBA connects with Chinese telco
North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services
Sponsors recommit to French Rugby Federation
The French Rugby Federation (FFR) has extended deals with three long-serving Official Partners, as well as ball supplier Gilbert, through to the 2023-24 season