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Joma in, Under Armour out at Cruz Azul

Leading Mexican Liga MX football club Cruz Azul has switched its kit supplier from Under Armour to Joma for the second half of the season in a three-year deal.

The Mexican club season is divided into two championships – the Torneo Apertura and the Torneo Clausura – each identical in format and contested by the same 18 teams.

Cruz Azul wore Under Armor for the 2018  Torneo Apertura, won by rival club América in a two-legged play-off final against Cruz Azul in December.

US-based Under Armour has supplied Cruz Azul for the last five seasons but has scaled back on its major football investments since 2017.

Brazilian Campeonato Série A club São Paulo and English Premier League club Tottenham Hotspur have also parted company with the brand in the last 18 months.

Spain-based Joma currently supplies top-flight LaLiga clubs Villarreal, Getafe and Leganés, as well as Necaxa in the MX League.

Read: European Football Sponsorship Report 2018-19: LaLiga

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