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Nike partners Premier League for next cycle – EA Sports, Barclays, Budweiser to follow

Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand Carling will be replaced by rival Budweiser from next season.

SportBusiness Sponsorship understands Nike will pay about £50m ($64m/€56m) over two three-season cycles for rights as the Premier League’s Official Ball Supplier, starting in 2019-20 and running until 2024-25.

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