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Puma teams up with Porsche Motorsport

German sportswear manufacturer Puma has entered into a partnership with Porsche Motorsport.

The multi-year agreement will see Puma equip all 24 Porsche works drivers, juniors and young professionals. The company will also provide the pit crews of Porsche factory teams with fireproof motorsport clothing.

The deal covers Porsche’s Formula E team and all factory GT racing activities. Puma’s logo will feature on race cars and all racing clothing of Porsche factory drivers and pit crews.

Puma and its subsidiary, Branded Sports Merchandising, have also obtained the rights to develop, sell and market a range of replica and fanwear products for Porsche Motorsport. Products will include apparel, footwear, headwear, accessories and bags aimed at Porsche fans and motorsport enthusiasts.