HomeNewsNewsClothing - SportsCyclingGlobal

Team Dimension Data signs kit supply deal with ASSOS

UCI WorldTour cycling outfit Team Dimension Data has agreed a three-year kit partnership with Swiss cycling apparel manufacturer ASSOS.

The deal will run from 2019 to 2021. ASSOS will outfit both Team Dimension Data’s WorldTour licensed team and its Continental-level team.

ASSOS will work closely alongside the riders to gather technical feedback on the products. The riders will also collaborate with ASSOS on R&D for product innovation at the most elite level and to promote the #EquipmentNotClothing and #SponsorYourself brand ethos.

Douglas Ryder, Team Dimension Data team principal, said: “To have ASSOS partner with Team Dimension Data is a major coup for our organisation. Our partnership will go beyond just the supply of apparel though; as we will work closely with ASSOS in the research and development of new items while they deeply share our teams’ values through the association we have with the Qhubeka charity, in changing lives through bicycles.”

Roche Maier, créateur, brand and product chief at ASSOS, added: “Our main reason to partner with Team Dimension Data is not primarily the marketing exposure but the opportunity to integrate ASSOS Werksmannschaft [the brand’s product development team] test protocols inside the team and provide us with an ideal platform to stress test new technology and components. With Team Dimension Data we have a WorldTour partner who not only shares an appetite for winning but developing future cycling technology.”

ASSOS will also produce replica Team Dimension Data apparel and products to support Qhubeka.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France