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Santini signs global deal with Ironman series

The Ironman triathlon series has signed a multi-year global partnership with the Italian technical apparel brand Santini.

As part of the agreement, Santini will become the exclusive cycling and triathlon apparel partner for all Ironman-owned races.

Santini will also produce a range of co-branded, athlete-focused apparel for the 2019 race season, which will make its debut in April at Ironman 70.3 Marbella, Spain.

The deal is Ironman’s only global partnership across all its properties.

The Ironman Group, part of Wanda Sports Holdings, operates a global portfolio of events that includes the Ironman Triathlon Series, the Ironman 70.3 Triathlon Series, the International Triathlon Union World Triathlon Series, and road cycling events such as the UCI Velothon Series.

The China-based parent company Wanda Group bought the Ironman Triathlon races for $650m in August 2015.

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