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Kenya Open heads to European Tour with government backing
The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.
University of Hull unites with Team GB
The British Olympic Association has signed the University of Hull as a new domestic partner for Team GB
Palmeiras hails extension of record sponsorship deal
Palmeiras has extended its agreement with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), in a deal the Campeonato Brasileiro Série A …
Partner signs on for Eredivisie’s esports league
Fitness services company Basic-Fit has agreed a deal to sponsor the official esports competition of the Eredivisie, the top tier of club football in the Netherlands
Mercedes and FC Köln set first with esports investment
Mercedes-Benz and FC Köln have today (Tuesday) claimed firsts by agreeing a takeover deal for German esports team SK Gaming.
Cruzeiro continues shirt sponsor dealings
Cruzeiro has extended its shirt sponsorship deal with UninCor 5 Estrellas, a joint educational venture between the Campeonato Brasileiro Série A football club and university UninCor.
Spain enters World Handball Championship with new sponsors
The Spanish Handball Federation (RFEBM) has agreed new sponsorship deals with airline Iberia and Costa de Almería, the coastal municipalities of the province of Andalusia.
Swansea lands Events DC as FA Cup sponsor
Championship football club Swansea City has unveiled Events DC, the official convention and sports authority for Washington, DC, as its first-ever sleeve sponsor for the FA Cup competition
Euroleague Basketball adds Rioja as sponsor
Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja.
As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
FIH joins forces with Indian e-tech company for World Cup
BYJU’S, India’s largest e-technology company, has partnered with the International Hockey Federation (FIH) for the upcoming Hockey Men’s World Cup in the Indian city of Bhubaneswar.
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AFC signs landmark marketing deal with DDMC Fortis
The signing of a new commercial rights agreement between the Asian Football Confederation and sports marketing agency DDMC Fortis has been described as the ‘most significant day in the history of the A…
Andalusia sees value in MotoGP race
The Andalusian government has approved a €12.49m ($14.26m) investment in commercial rights to the annual MotoGP motorcycling race which takes place in the Spanish city of Jerez.
Tokyo 2020 welcomes ECC language school as new Official Supporter
ECC Japanese Language Institute has signed a new Official Supporter deal with the Tokyo 2020 Olympic and Paralympic Games
Santos enrols new kit sponsor
Campeonato Brasileiro Série A football club Santos has signed a sponsorship deal with education services provider Unicesumar.
PSV Eindhoven extends with partners
Dutch Eredivisie football club PSV Eindhoven has renewed its partnerships with full-service market research company Markteffect and employment agency Driessen Groep.
Fifa signs first African sponsor for 2018 World Cup
Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.
University steps up backing of AFL’s Carlton
La Trobe University has expanded its partnership with AFL Aussie rules football club Carlton by becoming a kit sponsor of the team.
Fina signs Chinese title sponsor for Diving World Series
Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.