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Renault Sport and LaLiga strike innovative partnership
Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.
Hockey India signs landmark partnership with Odisha
The Hockey India national governing body has today (Thursday) signed a major sponsorship deal with the state government of Odisha.
Presenting sponsor secured for 2019 Alpine Ski Worlds
Scandinavian ski resort operator SkiStar has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Alpine World Ski Championships in 2019.
MLS renews education partnership
Major League Soccer has renewed its education partnership with Southern New Hampshire University.
Cruzeiro, Atlético Mineiro snap up new partners
Orthodontic clinic network Orthopride has agreed deals to sponsor Campeonato Brasileiro Serie A football clubs Cruzeiro and Atlético Mineiro, while the latter team has also partnered with educational group Universidade Brasil.
European Breeders’ Fund seeks to raise awareness with Jockey Club partnership
British horseracing commercial group the Jockey Club has agreed a partnership with the UK arm of the European Breeders’ Fund.
MLB’s Rangers in golf partnership
North American Major League Baseball franchise the Texas Rangers has agreed a naming-rights deal with a refurbished golf club near to its Globe Life Park home.
Corinthians extends with Nike, shirt sponsor
Campeonato Brasileiro Serie A football club Corinthians has renewed its kit supplier partnership with US sportswear company Nike and extended a shirt sponsorship deal with English-language school Minds Idiomas.
Fluminense adds two new shirt sponsors
Campeonato Brasileiro Serie A football club Fluminense has agreed shirt sponsorship deals with mattress technology specialist Euro Colchões and education company Mackenzie.
LA Kings check in with first ski resort partner
NHL ice hockey team the Los Angeles Kings has agreed a sponsorship deal with California-based mountain resort operator Mammoth Resorts.
West Brom extends partnership with local university
English Premier League football club West Bromwich Albion has signed an extension to its sponsorship deal with the University of Wolverhampton.
Cannondale-Drapac ride on with EF backing
Global education company EF Education First has agreed a naming-rights partnership with Cannondale-Drapac in a move that secures the long-term future of the UCI WorldTour cycling team.
PSP extends backing of Clipper Race
UK-based logistics provider PSP has extended its sponsorship of the Clipper Round the World Yacht Race ahead of the 2017-18 edition of the sailing event.