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PSV Eindhoven extends with partners

Dutch Eredivisie football club PSV Eindhoven has renewed its partnerships with full-service market research company Markteffect and employment agency Driessen Groep.

Markteffect will expand its affiliation with PSV and become an official sponsor of the team, in a deal that runs for three years.

The firm, which has been working with PSV since 2012, will continue to conduct market research for the club and its PSV Business division.

Edgar de Beule, commercial director at PSV, said: “For PSV, Markteffect has been of enormous added value. Insights provided by their investigations also help ensure that we, as a club and especially the commercial department, can make the right choices.”

Meanwhile, PSV’s renewed deal with Driessen will run through to June 2021, extending a relationship that began in 2005.

Driessen will continue to provide PSV with various temporary employment and secondment services.