Hotels & Resorts

New York City FC has signed up a number of new partners for its debut season in North America’s Major League Soccer.

Talking Stick Resort, a luxury hotel and casino in Scottsdale, Arizona has signed up as the new naming rights sponsor of the home arena of the Phoenix Suns NBA basketball franchise.

German Handball Bundesliga teams SG Flensburg-Handewitt and TBV Lemgo have signed sponsorship agreements with GCH Hotel Group and cushion manufacturer Melegant Design respectively.

Formula One motor racing team Mercedes has agreed a two-year extension to its partnership with Starwood Preferred Guest, the loyalty programme of hotel group Starwood Hotels and Resorts Worldwide.

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.

International hotel company Radisson has become the first sponsor to suspend its involvement with NFL American football franchise the Minnesota Vikings due to the controversy surrounding Vikings running back Adrian Peterson.

French hotel operator Accor has become a new sponsor of the French Football Federation in a deal that will run through to June 30, 2018.

German Bundeliga football club Schalke 04 has reached a two-year deal to make the Melia Hotel International group its official hotel partner.

Accor Hotels Australia, a subsidiary of French hotel group Accor, has entered into a sponsorship deal with the Golf Australia national governing body.

MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.

The Australian Rugby Union has extended its partnership with multinational hotels company InterContinental Hotels Group until the end of 2016.

Multinational hotels company the InterContinental Hotels Group has agreed a two-year deal to become a sponsor of the new Fiji International golf tournament.

The PGA of Australia golf organisation has extended its partnership with hotels company Choice Hotels until April 2016.

Hotel group Accor has reached a two-year agreement to become the official hotel partner of the AFL Australian rules football league.

WNBA basketball team Phoenix Mercury has agreed a wide-ranging sponsorship deal with gambling and holiday destination Casino Arizona and Talking Stick Resort.

Sportswear manufacturer Kukri has signed a three-year kit manufacturing deal with the Gaelic Athletic Association’s Sligo County Board.