Hotels & Resorts

Community-driven hospitality company Airbnb has signed its latest commercial deal in the sports market by agreeing a partnership with the Manor Marussia Formula One motor racing team.

The New South Wales Rugby League organisation in Australia has signed an official partnership with Sydney hotel and casino complex The Star.

US hotel group Marriott has reached an agreement to become the official hotel partner of the Caribbean Premier League Twenty20 cricket tournament.

French hotel group Accor last month signed a three-year deal with the French Federation of Tennis (FFT) from 2015 to 2017 to become an Official Supplier of the French Open. 

Hotel and hospitality services group Wyndham Worldwide has signed a 10-year extension to its title sponsorship of the PGA Tour golf event in Greensboro, North Carolina.

Hotel group Accor has expanded its association with cycling’s Tour de France under a new three-year deal.

New York City FC has signed up a number of new partners for its debut season in North America’s Major League Soccer.

Talking Stick Resort, a luxury hotel and casino in Scottsdale, Arizona has signed up as the new naming rights sponsor of the home arena of the Phoenix Suns NBA basketball franchise.

German Handball Bundesliga teams SG Flensburg-Handewitt and TBV Lemgo have signed sponsorship agreements with GCH Hotel Group and cushion manufacturer Melegant Design respectively.

Formula One motor racing team Mercedes has agreed a two-year extension to its partnership with Starwood Preferred Guest, the loyalty programme of hotel group Starwood Hotels and Resorts Worldwide.

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.

International hotel company Radisson has become the first sponsor to suspend its involvement with NFL American football franchise the Minnesota Vikings due to the controversy surrounding Vikings running back Adrian Peterson.

French hotel operator Accor has become a new sponsor of the French Football Federation in a deal that will run through to June 30, 2018.

German Bundeliga football club Schalke 04 has reached a two-year deal to make the Melia Hotel International group its official hotel partner.

Accor Hotels Australia, a subsidiary of French hotel group Accor, has entered into a sponsorship deal with the Golf Australia national governing body.

MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.

The Australian Rugby Union has extended its partnership with multinational hotels company InterContinental Hotels Group until the end of 2016.