Hotels & Resorts

European Tour golf tournament the Irish Open will return to the county of Cork for the first time in 12 years in 2014 after confirmation that Fota Island Resort will become an official sponsor, as well as host venue, of the event.

The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.

UK and Irish hotel group Moran & Bewley’s has renewed its position as the official hotel partner for Paralympics Ireland.

NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.

The InterContinental Hotels Group has signed a three-year deal to become the official hotel partner of golf’s PGA Tour Latinoamerica.

Uefa Champions League and German Bundesliga champion Bayern Munich has extended its long-standing partnership with hotels group Starwood Hotels & Resorts Worldwide.

Dorint Hotels and Resorts has agreed a deal to become the official hotel partner of the German Ice Hockey League (DEL).

NFL team the Buffalo Bills has reached a commercial partnership with the locally-based Ellicott Hospitality Company.

NBA basketball franchise the Orlando Magic has confirmed timeshare travel brand Marriott Vacation Club as its presenting partner for the 2013-14 season.

US Figure Skating has renewed its sponsorship agreement with global hotel brand Hilton through June 2015.

Italian hotel chain Blu Hotels has agreed a deal to become an official partner of Serie A football club AC Milan for the 2013-14 season.

MotoGP team Yamaha Factory Racing has announced a new partnership with European hotel chain NH Hoteles.

The America’s Cup has announced two new partners from the hospitality sector ahead of the start of the 2013 edition of the historic sailing race.

The USA Gymnastics national governing body has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.

The USA Volleyball organisation has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.

Luxury hotel group Jumeirah has agreed a three-year deal with the Masters Tennis event to become its official hotel partner.

Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2…