WNBA’s Phoenix Mercury nets jersey sponsorship

WNBA basketball team Phoenix Mercury has agreed a wide-ranging sponsorship deal with gambling and holiday destination Casino Arizona and Talking Stick Resort.

Under the multi-year “marquee partnership”, the financial terms of which were undisclosed, Casino Arizona and Talking Stick Resort’s branding will feature on the team’s home and away jerseys.

The resort’s marks will also be present on the Mercury’s training wear, the team’s home court and on arena signage at US Airways Center, its official website and through various in-game promotions.

Additionally, Casino Arizona and Talking Stick Resort will be incorporated into a new co-branded team logo appearing on match tickets and other franchise inventory.

Phoenix Mercury remains one of five WNBA members with a corporate-branded jersey after becoming the first team to sign such a tie-up in 2009. Casino Arizona has served as a presenting partner of the Mercury since 2007.