Food & Drink
Baku 2015 refreshes with Coca-Cola partnership
Soft drinks giant Coca-Cola has struck a deal to become an official partner of the 2015 European Games in Baku, Azerbaijan.
German Ski Association toasts new partner
The German Ski Association (DSV) has reached a deal to make beer brand Kaltenberg an official partner of the German national ski team.
Greenall’s Gin takes a leap with Jockey Club
UK gin brand Greenall’s has signed a three-year sponsorship agreement with British horse racing commercial group the Jockey Club.
Orezza refreshes AS Monaco’s season
French Ligue 1 team AS Monaco has announced mineral water brand Orezza as an official supplier for the remainder of the 2014-15 football season.
AdvoCare on target with league-wide MLS partnership
Health and wellness company AdvoCare has signed a five-year deal to become the official sports nutrition partner of Major League Soccer.
Licher toasts Wetzlar renewal
German brewery Licher has sealed a three-year extension to remain as the main sponsor of Handball Bundesliga team HSG Wetzlar.
Chennai Open serves up sponsor deals
The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.
Monster set to land major UFC deal – reports
Energy drinks brand Monster is set to agree a multi-year commercial partnership with mixed martial arts property the Ultimate Fighting Championship, according to multiple reports.
Turkish Basketball Federation energised by new partnership
Türkiye Basketbol Federasyonu (TBF), the national governing body for Turkish basketball, has agreed a one-year sponsorship deal with coffee shop chain Kahve Diyarı.
Krombacher locks in Stuttgart partnership
German brewery Krombacher has secured an early four-year extension to its commercial partnership with Bundesliga football team VfB Stuttgart.
Coca-Cola extends with German Football Association
The German Football Association (DFB) has opted to extend its partnership with soft drinks company Coca-Cola.
Molson Coors unveils Newcastle, Sunderland deals
The Molson Coors brewery has struck sponsorship deals with English Premier League football rivals Newcastle United and Sunderland.
Coca-Cola extends Rugby World Cup relationship
Soft drinks company Coca-Cola has renewed a deal to sponsor the Rugby World Cup for the 2015 edition of the rugby union national team tournament in England.
New Jersey Devils dine out on new deals
NHL ice hockey team New Jersey Devils has entered into commercial partnerships with Chilean wine brand Casillero del Diablo and Denver-based restaurant chain Smashburger.
Coca-Cola renews Charlotte Hornets deal – report
Beverage company Coca-Cola has renewed its sponsorship agreement with NBA basketball franchise Charlotte Hornets, according to the Charlotte Business Journal newspaper.
Bundaberg Rum gets Cricket World Cup shot
The International Cricket Council has reached an agreement to make rum brand Bundaberg Rum an official partner of its 2015 World Cup.
FC Copenhagen toasts long-term Carlsberg renewal
Danish Superliga football team FC Copenhagen has sealed a five-year extension to ensure its long-standing main sponsorship agreement with beer manufacturer Carlsberg runs through until 2021.
Fluminense brings in Viton 44 to replace Unimed
Campeonato Brasileiro Serie A football club Fluminense has moved swiftly to replace outgoing main sponsor Unimed by signing a new agreement with Brazilian soft drinks producer Viton 44.